News
Roblox raises the DevEx rate 42% for R15 games
June 8, 2026
Starting today, Roblox increases the Developer Exchange (DevEx) rate by 42% for in-game spending from ID-verified U.S. players aged 18 and over. The rate increase only applies to games that use R15 avatars. For developers who have been building high-fidelity experiences for an older audience, this is a meaningful change to the economics of the platform.
What counts toward the higher rate
The 42% boost applies to Robux earned from eligible in-game purchases made by age-checked U.S. players 18 and over:
- Game passes
- Robux subscriptions
- Select in-game items
- Private servers
The qualifying condition is that your game must use R15 avatars. Games still running on R6 don't receive the higher rate, regardless of content quality or audience.
Why Roblox is doing this now
The 18–34 demographic is growing on Roblox faster than any other segment — over 50% year-over-year among U.S. users — and it monetizes roughly 50% higher than the under-18 cohort. In 2025, Roblox creators earned over $1.5 billion through DevEx in total. The rate boost is a direct incentive for developers to build the games this audience wants: deeper mechanics, higher visual fidelity, genres like RPGs and strategy that have historically been underbuilt on the platform.
Roblox calls these “novel games” — experiences designed to make players forget they're on Roblox. The same thesis underpins the Incubator and Jumpstart programs announced at GDC in March, which received over 8,000 applications.
Discovery changes that accompany this
The rate increase ships alongside a new Standout Games section on the Roblox home page. Unlike discovery surfaces based on raw daily active users, Standout Games prioritizes experiences with strong long-term retention. A smaller game that keeps a loyal audience coming back can surface above a game with high short-term traffic but poor retention.
Combined with the DevEx boost, the message is consistent: Roblox is making it financially worthwhile to build quality experiences for older audiences, not just games optimized for short play sessions.
What this means if you're building on R15
If your game already uses R15 avatars and attracts U.S. 18+ players, the higher rate kicks in automatically — no application required. Check the currency exchange section of Creator Hub for your updated projected earnings.
If you're still on R6, this is the clearest financial signal Roblox has sent to migrate. R15 is also required for the new articulated avatar features in the Spring 2026 roadmap — articulated fingers, clavicles, and ball-of-foot joints that substantially improve visual quality and animation expressiveness.
AI-assisted development and the R15 opportunity
Building a novel, high-fidelity R15 experience — the kind that qualifies for the higher DevEx rate — is exactly the kind of ambitious project where AI-assisted development compounds. The Planning Mode and agentic Studio features shipped in April and May let small teams execute multi-step development plans that would previously have required a much larger headcount. The faster you can prototype, iterate, and add depth, the sooner your game reaches the engagement thresholds that matter for monetization and program eligibility.